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Apricot Crush Trends for Spring 2024 Color Cosmetics

Pantone's Peach Fuzz also leads for cheek and lip makeup.

WGSN’s Color of the Year for 2024, Apricot Crush, is showing up in Spring 2024 makeup products. It calls to mind the “antioxidant-rich benefits of apricots and oranges, as well as the beauty found in nature,” said the market research firm. Color cosmetics brands such as Huda Beauty are embracing warm undertones with peach-hued products, as seen here. Last summer, peach blush was slowly on the rise, as reported in Happi. Pretty in Peach Pantone 13-1023 Peach Fuzz is the new...

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